Once you've activated Automated Google Ads, you will have access to your OctoAds dashboard, where you can view, adjust, and enhance your campaign quickly and easily.
Visit the Search Advertising -> Global Ad settings page from the left menu to set your default ad settings to be used in your campaigns.
1. Check that the landing page we are directing the ads to is correct.
2. You want to ensure we are showing ads to the right people. We target the ads to the city of business by default.
You also have the ability to set additional ad targeting if you'd like to open the targeting up to more than just the city of business. You can target by zip/postal code, town/county, city, state/province, or country.
3. You have the ability to optionally input your own keywords.
Our team will use the landing page provided to generate keywords specific to the products or services the business provides. You may also enter keywords in the field provided to be used in your campaign, and to give our team guidance on keywords you'd like to focus on.
4. Review and adjust your ad copy.
Ad copy will be chosen base on the content found on the landing page provided. You may adjust the ad copy used for generating your ads anytime. We generate dynamic ads that use the ad copy specified in your dashboard, as well as the business name, keyword term searched, and location to be displayed in mobile and desktop format.
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