Below are the 8 tentacles for fast success... get it? Tentacles, Octopus, OctoHub.
Every tentacle will share one common theme: Gaining Google’s Trust.
Tentacle #1: Complete Your Business Profile
This is the first step to having a complete and accurate profile, so Google knows you are a real business. If you gain Google’s trust, they rank your business higher, it’s as simple as that.
Tentacle #2: Connect Your Google and Social Accounts
Connecting your Google and social accounts will let you control and monitor your online presence from one place, and is key to unlocking OctoHub’s potential. First, ensure you have a Google My Business listing claimed, as this is key to being included in local searches on Google.
Tentacle #3: Ensure Accurate Business Information Across the Web
It’s critical to have accurate business information across the web if you want to garner Google's trust. It's important, and you have better things to do - let’s be honest you run a business. Listing Sync makes this task easy, fast, and accurate.
Turn on Listing Sync to automatically update your business information across all directories and listing sites. Once completed, you will no longer need to spend your time with the tedious task of updating important business information, such as business hours, across every site.
Tentacle #4: Monitor and Improve Your Online Reputation
Monitor and improve your online reputation with Reputation Management. This is a key tentacle, as reviews have recently become very important to Google's ranking algorithm. With this tool you can see when and where someone mentions your business online, with the ability to respond instantly. It all goes to OctoHub, how cool is that? This tool will save you hours and rank your business higher. (Are you seeing a trend yet?)
Tentacle #5: Engage Your Audience with Social Marketing
Create and schedule posts across your connected channels and view intelligent reporting with Social Marketing. Engaging your audience through social media will increase your business ranking with Google. It’s also a good idea to regularly publish content on your social channels to engage your business' community and grow your customer base.
Tentacle #6: Optimize Your Google Ads (Silver, Gold, and Platinum Bundles)
Visit your OctoAds dashboard to choose where you'd like your ads to display, and review your ad settings that OctoHub has intelligently chosen for you. Google ads are important, and complex. Let us make it simple for you.
Tentacle #7: Explore Your Executive Report
Monitor your digital marketing management success with OctoHub. Would you like to know how your digital marketing and ads are performing? In a way that makes sense to you? OctoHub’s Executive Report will inform you - so you can make intelligent decisions and get the most out of your online marketing efforts.
Tentacle #8: Adjust Your Notification Settings
Choose your communication settings and alerts. You're busy, we get it. Sometimes you need a nudge to look at this stuff. We’ll notify you in a way that makes sense for your business, so you stay on top of it. However, nobody likes to be overly nudged. OctoHub lets you choose the notification settings that work best for you.
Running a small business is stressful, we know that. Let us give you back time, let us lower your budget, and let us help you get the most out of this intelligent tool.
Follow the steps above to maximize your investment with OctoHub and start getting found online.
For more resources, see our Support HUB.
Author: Jack Lavorato
Jack is a summer intern at OctoHub, going into the Ivey business School at Western University. In his free time Jack enjoys playing golf, basketball, and writing a blog of his own - where his comedy really shines. Jack also feels weird about writing in third person and pretending someone else is writing this “about the author” section. He hopes people think the “comedy really shines” line was written by a third party.